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 The new Ceramic Tiles of Italy mark |
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| “Made in Italy, a guarantee of excellence” At a press conference given this morning (5th February 2009), Confindustria Ceramica’s Chairman Alfonso Panzani discussed a new set of regulations for the use of the Ceramic Tiles of Italy mark designed to protect Italian ceramic tiles produced in Italian factories. This initiative also offers a response to the current difficulties by exploiting a characteristic that is appreciated by consumers the world over. The Ceramic Tiles of Italy mark, first created in the early 1970s by Assopiastrelle for promotional initiatives carried out by the association and its member companies, has been adapted by the association’s Executive Board to a new situation in which international sales of products and their declaration of origin are key aspects. The process of modernisation began with the resolution passed by the Executive Board on 29 January 2008 approving the ‘Recommendation’, a voluntary undertaking on the part of companies to declare the origin of goods placed on the market in order to promote transparency of sales activities and informed consumer choices. The next step came with the Board Meeting on 4 October last year which approved the Implementing Regulation, paving the way for implementation of the new regulations in 2009. “This represents a milestone for Italian ceramic companies because it is the first time that an industrial sector has chosen to use a mark of origin to protect genuine Italian made products,” said Alfonso Panzani. “This decision has the strategic value of protecting the “made in Italy” mark for Italian products produced by Italian workers, a mark which offers a value that is recognised and appreciated by consumers the world over." Along with the manufacturing quality and outstanding design of Italian products, the “made in Italy” mark first and foremost represents a set of values, including safeguarding of health in the workplace, elimination of all toxic materials and a constant commitment to sustainable development in terms of both the product and the manufacturing process. Another novel aspect is the fact that Confindustria Ceramica’s decision voluntarily makes up for a shortcoming on the part of the European Union, which unlike many other countries in the world has not yet passed legislation concerning the origin of goods placed on the market. This complements the association’s successful efforts within the ISO and CEN technical committees to ensure that the mark is also displayed on both the product and the packaging. |
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